A Guide to Prime Day 2018

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By | Updated July 18, 2018
A Guide to Prime Day 2018

It's here! Prime Day is finally here!  

2018 marks the fourth year that Amazon Prime members have been able to access hundreds of thousands of deals—some lasting all day, others expiring quickly as "lightning deals"—on Amazon.

When Is It?

It's happening RIGHT NOW! lasting a full 36 hours, Prime Day began at noon Pacific Time (3 p.m. ET) on Monday, July 16. It will end at 11:59 p.m. Pacific Time on July 17 (or 2:59 a.m. ET on July 18).

Prime Day is a little later this year than it was the past few years, but a few savvy tech writers  mentioned that the date may have been delayed so Prime Day wouldn't overlap with the World Cup. (Congrats to France on their victory, BTW!)

What Are the Best Deals?

The sheer number of deals is overwhelming, so let us help you break them down.

First, there are steep discounts on Amazon electronics. The Echo Dot, Fire TV Stick with Alexa Voice Remote, and Fire 7 tablet are all $20 off. The Fire HD 8 tablet, Echo Spot, and Amazon Fire TV Cube are all $30 off. The Amazon Fire TV Cube, which was officially released on June 21, allows users' voices to control their TVs. 

There are also deals on Amazon services, like 3 months of Kindle Unlimited for only $0.99 and 4 months of Amazon Music for $0.99. 

Fashionistas will find that select clothing is 30 percent off, and HD TV enthusiasts will enjoy 30 percent off of select furniture. 

Amazon has also launched a number of "Rewards" for Prime Day shoppers. These include a $5 reward for installing Amazon Assistant, which pushes desktop notifications on deals you might be interested in, as well as a $5 discount on select Prime Day deals when you look for a product with "Camera Search" on the Amazon app.

A new feature of Prime Day in 2018 is that Amazon Prime members shopping at Whole Foods on July 17 with their Amazon Rewards Visa Card will receive 10 percent back on their purchases (up to $400). Amazon bought Whole Foods in August of last year. 

Not a Prime Member?

What are you waiting for? Now's the time to sign up! Amazon Prime members are charged $119 a year or $12.99 a month, and subscriptions begin with a 30-day free trial period, meaning you could cancel after Prime Day if the service isn't for you. That said, with Prime, members get free two day shipping, access to the Prime Video and Music libraries, early access to select digital books, and more. We at The Guide are big fans of Prime and do recommend it! For a greater overview of Prime benefits, click here

And There's More!

For more Prime Day coverage, click here.

For an in-depth look at the deals happening right now, click here.

Amazon is updating their Prime Day deals in their Prime Day Guide, which can be found here.

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The Guide Team